[A completely online course.] Students enrolled in this course will study and analyze business opportunities and problems from the financial manager’s point of view. Special emphasis will be placed on the determination of discounted cash flows and the analytical techniques and methods used in structuring the balance sheet. Some accounting desired.
Introduction to Marketing Principles - BSMK-3200-10
[A completely online course.] A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent e-discussing solutions to marketing cases by the application of marketing principles. An out-of-class project is required in which student groups observe actual business operations of their choice and analyze particular problems that these businesses are encountering.
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